Research on AI has gained momentum in recent years. Many scholars and practitioners increasingly highlight the dark sides of AI, particularly related to algorithm bias. This study elucidates situations in which AI-enabled...
The value of customer analytics (CA) and artificial intelligence (AI) has been discussed separately at the forefront of research for business, marketing, and operations management. In spite of the strategic importance of CA and...
To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review...
Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers a complete bibliometric analysis of the impact of...